Investor Overview · Early Access

The layer that sits
before
every purchase.

Every Voucher is a Chance

Merchants pay billions for ads with zero purchase guarantee. Winy replaces that uncertainty with a model where the merchant only pays when the customer actually shows up.

$700B
Global ad spend annually
35%
Vouchers never redeemed (breakage)
0
Merchant pays if no customer comes

01 — The Problem

Advertising is a bet.
We made it a guarantee.

Today, a restaurant owner pays an influencer SAR 5,000 for a post. He has no idea if a single customer walks through the door.

Winy flips this entirely. The merchant's advertising cost becomes a real discount voucher. He only "pays" when a customer actually buys.

Traditional ads vs. Winy
Cost to merchant Paid upfront, no guarantee
Result measurement Impressions, not sales
Customer benefit Sees an ad, nothing more
Winy: Merchant cost Only when customer buys
Winy: Result A paying customer at the door
Winy: Customer benefit Real discount + chance to win

02 — How It Works

Three steps.
Every participant wins something.

01

Merchant agrees

A café agrees to give 20% off to any Winy customer. No upfront payment. No risk. Their advertising cost converts into a real voucher with a minimum basket size.

02

User buys the voucher

A SAR 10 voucher sells for SAR 8. The user saves real money on a real purchase. They also enter a prize draw for that voucher's category — iPhone, travel, electronics.

03

The math triggers the draw

The draw runs automatically once participant numbers cover the prize cost plus Winy's margin. No lottery. No gambling. A mathematically transparent rewards program.


03 — The Business Model

Three revenue streams.
All compounding over time.

Unit economics per voucher

Voucher face valueSAR 10
Cost to acquire from merchantSAR 5
Sale price to userSAR 8
Gross margin per voucherSAR 3

Breakage revenue (30–40%)

Industry breakage rate~35%
Unredeemed = pure profitSAR 8 × 35%
No service deliveredzero cost
Additional margin per voucher sold~SAR 2.8

04 — Growth Phases

The model gets
better as we scale.

I

Buy & Sell

Purchase vouchers at market rate, sell below face value, fund prizes from margin. Build brand and trust.

Active now
II

Negotiated Rates

After traction, negotiate bulk voucher purchase at deeper discounts. Margin expands significantly.

Next
III

Free Vouchers as Ad Inventory

Merchants provide vouchers at no cost in exchange for Winy's promotional reach. Prize draw at 168 users vs 450.

Scale
IV

Full Media Platform

Campaign sponsorships, branded draws, page management, influencer coordination — full advertising stack.

Vision

05 — Competitive Moat

Why this is hard to copy.

Patent Protected

The Split2Own protocol is filed and published by the USPTO — App. No. 19/316,601, filed Sep 2, 2025, published Dec 25, 2025 as US-2025-0390851-A1. Publicly verifiable.

No Loser Design

Every voucher carries guaranteed real value. The user always wins something. This eliminates the legal and ethical exposure of traditional lottery models.

Network Effect

More merchants → more vouchers → more users → draws fill faster → merchants see results → more merchants join. Self-reinforcing loop.

Pre-Purchase Layer

We sit one decision before Amazon, Noon, and every supermarket — the moment the customer decides what to buy. That layer didn't exist. We built it.

Saudi Market Fit

KSA is a high-spending, prize-culture market familiar with promotional competitions. Mall draws and Haqiq Helmak are proof of concept at scale.

Habit Loop

Each purchase generates a new entry. The habit loop — open Winy before you buy anything — compounds daily across millions of transactions.


Winy

Ready to own a layer
before every purchase?

Winy is raising its first round to launch in Saudi Arabia. We're looking for one or two aligned investors who understand consumer behavior at scale.

Or reach us directly at hello@winydeals.com

Protected under US IP law · winydeals.com · Launching KSA, Q4 2026